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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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subject:"consideration set"
(88 results)
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Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Hunt, James M.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
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pp. 1-23
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