Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study
Year of publication: |
2012
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Authors: | Kim, Wooyang ; Di Benedetto, C. Anthony ; Hunt, James M. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 1, p. 1-23
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Subject: | consumer innovativeness | conideration set | prior use experience | consumer decision-making | cross-cultural comparison | Konsumentenverhalten | Consumer behaviour | Innovation | Produktentwicklung | New product development |
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