Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical … practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for individual …-level estimation of part-worths. We discuss a method for market segmentation with choice-based conjoint models. This method determines …

In this study, Conjoint Analysis, generally used in marketing research to designate both the features that products or … orthogonal design for Conjoint Analysis are given. This questionnaire including the criterions of Individual Retirement Account …

This paper reports results from a survey using conjoint choice approach questions to elicit people’s preferences for …

Outside the health care sector, consumer preferences have been effectively studied using rating and ranking conjoint … rating and ranking method to health care issues are few. This paper presents an application of rating conjoint analysis to … rating conjoint method and its distinctive features compared to the choice-based and the ranking approach. The method is …

underlying preferences can change during the administration of repeated measurements (e.g., conjoint analysis) and data … hierarchical dynamic Bayesian models for capturing such dynamic effects in conjoint applications, which extend the standard … aggregate dynamic trend. Using simulated conjoint data, we explore the performance of these new dynamic models, incorporating …

Adaptive metric utility balance is at the heart of one of the most widely used and studied methods for conjoint …