Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling : an empirical investigation
Year of publication: |
1988
|
---|---|
Authors: | Akaah, Ishmael P. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 16.1988, 2, p. 11-18
|
Subject: | Clusteranalyse | Cluster analysis | Marktforschung | Market research | Conjoint-Analyse | Conjoint analysis |
-
Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak, (2015)
-
Tamer Toklu, Ismail, (2020)
-
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan, (2014)
- More ...
-
Akaah, Ishmael P., (2008)
-
Promoting the bank savings habit in Ghana : a success in marketing technology transfer
Dadzie, Kofi Q., (1989)
-
Dadzie, Kofi Q., (1988)
- More ...