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Search: subject:"consumer culture theory"
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Consumer behaviour
56
Konsumentenverhalten
55
Consumer culture theory
37
consumer culture theory
31
Brand management
13
Markenführung
13
Marketing theory
12
Marketingtheorie
11
Beziehungsmarketing
9
Consumer Culture Theory
9
Relationship marketing
9
Social Web
8
Social web
8
Consumption theory
7
Konsumtheorie
7
Service-Dominant Logic
7
Service-dominant logic
7
Value creation
6
Betriebliche Wertschöpfung
5
Bibliometrics
5
Bibliometrie
5
Brand image
5
Consumer Culture Theory (CCT)
5
Cultural identity
5
Kulturelle Identität
5
Markenimage
5
Theorie
5
Theory
5
Brand
4
CCT
4
Culture
4
Emotion
4
Literature review
4
Markenartikel
4
Social media
4
Autoethnography
3
Consumer culture theory (CCT)
3
Consumption
3
Corporate culture
3
Customer integration
3
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Undetermined
60
Free
15
Type of publication
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Article
81
Book / Working Paper
6
Other
1
Type of publication (narrower categories)
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Article in journal
72
Aufsatz in Zeitschrift
72
research-article
4
conceptual-paper
3
Aufsatz im Buch
1
Book section
1
Conference paper
1
Interview
1
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1
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1
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Language
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English
80
Undetermined
5
German
1
French
1
Portuguese
1
Author
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Benoît-Moreau, Florence
4
Venkatesh, Vivek
4
Belk, Russell W.
3
Noor Akma Mohd Salleh
3
Schau, Hope Jensen
3
Tadajewski, Mark
3
Thompson, Craig J.
3
Zalfa Laili Hamzah
3
Akaka, Melissa Archpru
2
Andreini, Daniela
2
Banister, Emma
2
Beverland, Michael
2
Bhanot, Sandeep
2
Bode, Matthias
2
Bonnemaizon, Audrey
2
Byrom, John
2
Cadenat, Sandrine
2
Dobele, Angela
2
Dolbec, Pierre-Yann
2
Farrelly, Francis
2
Hartmann, Benjamin Julien
2
Kolyperas, Dimitrios
2
Ladik, Daniel
2
Massiah, Carolyn
2
McGouran, Cathy
2
Muhammad Waqas
2
Pedeliento, Giuseppe
2
Podoshen, Jeffrey
2
Podoshen, Jeffrey S.
2
Prothero, Andrea
2
Qin, Jiayi
2
Renaudin, Valérie
2
Rosenbaum, Mark S.
2
Shankar, Avi
2
Skandalis, Alexandros
2
Solerio, Chiara
2
Sparks, Leigh
2
Vargo, Stephen L.
2
Wallin, Jason J.
2
Wozniak, Richard
2
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HAL
2
Université Paris-Dauphine (Paris IX)
2
Université Paris-Dauphine
1
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Marketing theory
16
Journal of business research : JBR
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
4
AMS review : official publication of the Academy of Marketing Science
3
Tourism management : research, policies, practice
3
Economics Papers from University Paris Dauphine
2
European journal of marketing : EJM
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Post-Print / HAL
2
The journal of brand management : an international journal
2
Arts and the Market
1
Arts and the market
1
Australasian marketing journal
1
Consumer behavior review : CBR
1
European Journal of Marketing
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
International Journal of Retail & Distribution Management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of export marketing : IJExportM
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Italian journal of marketing : ITJM
1
Journal of Business Research
1
Journal of Contemporary Marketing Science
1
Journal of Historical Research in Marketing
1
Journal of Service Management
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of contemporary marketing science
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
73
Other ZBW resources
7
RePEc
6
BASE
2
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1
Memetic logics of participation : fitness body culture on Instagram
Schöps, Jonathan David
;
Schwarz, Sarah
;
Rojkowski, Veronika
- In:
Marketing theory
24
(
2024
)
1
,
pp. 65-89
Persistent link: https://www.econbiz.de/10014631381
Saved in:
2
Sensing privacy : extending consumer privacy research through a
consumer
culture
theory
approach
Horppu, Johanna
- In:
Marketing theory
23
(
2023
)
4
,
pp. 661-684
Persistent link: https://www.econbiz.de/10014631370
Saved in:
3
Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna
;
Östberg, Jacob
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 762-785
Persistent link: https://www.econbiz.de/10013542022
Saved in:
4
Welcome to esports, you suck : understanding new consumer socialisation within a toxic consumption collective
Huston, Clarice Yi
;
Cruz, Angela Gracia B.
;
Zoppos, Eloise
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1451-1476
Persistent link: https://www.econbiz.de/10014450070
Saved in:
5
Consumer
culture
theory
and its contented discontent : an interview with Søren Askegaard
Askegaard, Søren
(
interviewee
);
Cronin, James
(
interviewer
)
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10013206502
Saved in:
6
Developing and renewing marketing as a scientific discipline through reflexive cocreation
Helkkula, Anu
;
Arnould, Eric J.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 168-173
Persistent link: https://www.econbiz.de/10014225830
Saved in:
7
Onflow and consumption : affect and first encounters
Lonergan, Paddy
;
Patterson, Maurice
;
Lichrou, Maria
- In:
Marketing theory
22
(
2022
)
4
,
pp. 623-641
Persistent link: https://www.econbiz.de/10013435585
Saved in:
8
Towards an ontology of consumers as distributed networks (or the end of "consumer research" as we know it?) : retrospective insights from the praxeomorphism of Russell Belk's "exte...
Thompson, Craig J.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 555-568
Persistent link: https://www.econbiz.de/10014549821
Saved in:
9
Online customer experience : a review based on theories
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of internet marketing and …
21
(
2024
)
1/2
,
pp. 84-117
Persistent link: https://www.econbiz.de/10015066818
Saved in:
10
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
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