Search Results - subject:"consumer psychology"

How consumers define brand relationships : a prototype analysis

Schreuder, Paul; Zeelenberg, Marcel; Pronk, Tila M. - In: The journal of product & brand management 33 (2024) 1, pp. 43-56

Persistent link: https://www.econbiz.de/10014485698

Erroneous consumer evaluations in the marketplace : how consumer evaluations are biased by raw performance scores

Givi, Julian; Grossman, Daniel M.; Kardes, Frank R. - In: Psychology & marketing 41 (2024) 3, pp. 665-676

Persistent link: https://www.econbiz.de/10014467628

Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations

Mitchell, Sarah-Louise - In: Psychology & marketing 41 (2024) 9, pp. 2095-2106

Persistent link: https://www.econbiz.de/10015075161

Effects of consumer suspicion : a review and agenda for future research

Panigyraki, Artemis; Polyportis, Athanasios - In: Journal of consumer marketing 41 (2024) 6, pp. 610-623

Persistent link: https://www.econbiz.de/10015078764

Emerging trends in sustainable marketing : a review of upcycled food research and opportunities for growth

Ye, Hongjun - In: Journal of sustainable marketing 4 (2023) 1, pp. 63-79

Persistent link: https://www.econbiz.de/10014440809

Rescuing unwanted household goods : moving towards a circular economy

Chad, Paul - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 279-293

Persistent link: https://www.econbiz.de/10014381385

Humans feel too special for machines to score their morals

Purcell, Zoe; Bonnefon, Jean-François - 2022

Persistent link: https://www.econbiz.de/10013473247

Navigating identity formation via clothing during emerging adulthood

Brown, Victoria - In: Journal of fashion marketing and management 28 (2024) 2, pp. 226-239

Persistent link: https://www.econbiz.de/10014495518

Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands

Torelli, Carlos J.; Rodas, Maria A. - 2024

-cultural consumer psychology. Specifically, he tries to identify the key cultural factors that drive consumers' reactions in a …-editor of Cross-Cultural Issues in Consumer Science and Consumer Psychology. Maria A. Rodas is Assistant Professor of Marketing …

Persistent link: https://www.econbiz.de/10014463083

Antecedents and consequences of conceptualizing online hyperconnected brand selection

Majeed, Salman; Kim, Woo Gon - In: Journal of consumer marketing 41 (2024) 3, pp. 328-339

Persistent link: https://www.econbiz.de/10014519756

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