Search Results - subject:"consumer purchase intention"

Consumer purchase intention on Boba drinks in Kuching during Covid-19

Chia, Ricky Chee- Jiun; Efendi, Magdalene; Liew, Venus … - In: Cogent Business & Management 10 (2023) 2, pp. 1-19

study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior … risks is added to the conceptual model to study consumer purchase intention amid Covid-19. Boba drink is a popular beverage … relation, while attitude and perceived risks have significant adverse relation with consumer purchase intention during Covid-19 …

Persistent link: https://www.econbiz.de/10014527595

Consumer purchase intention on Boba drinks in Kuching during Covid-19

Chia, Ricky Chee-Jiun; Efendi, Magdalene; Liew, Venus … - In: Cogent business & management 10 (2023) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10014505083

Electric vehicle development in Pakistan : predicting consumer purchase intention

Shakeel, Usamah - In: Cleaner and responsible consumption 5 (2022), pp. 1-11

Pakistan's government has been pushing for electric vehicles adoption to decrease energy consumption and pollution. Acceptance of large numbers of electric vehicles will undoubtedly help to ease important issues such as carbon pollution and fuel reliance and to improve economic success. Pakistan...

Persistent link: https://www.econbiz.de/10014227515

Social media advertisements and their influence on consumer purchase intention

Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent Business & Management 8 (2021) 1, pp. 1-18

Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising. Advertisers have long faced one of the most important challenges: low consumer acceptability of commercials. It is vital to identify the most salient elements of social media...

Persistent link: https://www.econbiz.de/10014001706

National or global? : moderated mediation impact of sports celebrity credibility on consumer's purchase intention

Dikčius, Vytautas; Ilciukiene, Svetlana - In: Organizations and markets in emerging economies 12 (2021) 1, pp. 160-177

The paper aims to examine the role of localness of a sports celebrity and a level of product involvement in the mediated impact of the perceived product quality on the relationship between a sports celebrity's credibility and consumers' purchase intention in a developing economy. A total of 253...

Persistent link: https://www.econbiz.de/10012666902

Social media advertisements and their influence on consumer purchase intention

Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012669053

The influences of the characteristics of opinion leaders on consumer purchase intention in a mobile e-commerce webcast context

Wang, Ping; Chen, Wen - In: International journal of networking and virtual … 28 (2023) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10014315024

How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...

Kumar, Sumit; Prakash, Gyan; Gupta, Bhumika; Cappiello, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014326519

Exploring consumer purchase intention in cross-border e-commerce : evidence from "belt and road" countries

Jian, Jie; Lv, Ling; Wan, Li - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 625-644

Persistent link: https://www.econbiz.de/10014285866

The impact of social media on consumer purchase intention on e-commerce platforms

Niu, Yuanyuan - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 370-385

Persistent link: https://www.econbiz.de/10015066296