Špicas, Renatas; Neifaltas, Airidas; Kanapickienė, Rasa; … - In: Risks : open access journal 11 (2023) 7, pp. 1-30
It is widely recognised that the ability of e-commerce businesses to predict conversion probability, i.e., acceptance … probability, is critically important in today's business environment. While the issue of conversion prediction based on browsing … experiments show that our models can predict conversion with good performance in terms of area under the curve (AUC) score. The …