Mahendra Kumar Chelliah; Kalisri Logeswaran Aravindan; … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-19
literature on entrepreneurial orientation (EO) in SMEs is scarce. Moreover, the role of cost leadership strategy as a mediator … the mediating role of cost leadership strategy. Based on the contingency theory, a theoretical model has been drawn. A … direct relationship with SMEs' performance. However, through the mediation role of cost leadership, risk-taking and open …