Phau, Ian; Siew Leng, Yip - In: Journal of Fashion Marketing and Management: An … 12 (2008) 1, pp. 68-89
Purpose – The purpose of the current research is to determine if status and non‐status seeking Australian teenagers differ in their attitudes toward buying domestic and foreign (i.e. Italy, Japan, China) luxury brand apparel. Design/methodology/approach – A total of 365 teenagers...