Jankova, Liga; Auzina, Anita; Zvirbule, Andra - In: Worldwide Hospitality and Tourism Themes 15 (2023) 5, pp. 507-516
Purpose The aim is to analyse a regional cultural tourism object in Latvia, focusing on the elements of smart tourism …-structured. Findings The characteristics of cultural tourism indicate the use of ICT in destination management, marketing, planning …, process organization and changes in organizational culture. The recognizable elements of smart cultural tourism are the smart …