Yen, Yung-Shen - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 3, pp. 472-493
extended offers on customer purchase intention in e-commerce. Design/methodology/approach – Hierarchical moderator regression … related to customer purchase intention. However, the interaction effects may differ in these relationships. While information … richness complements both retailer brand and extended offers on customer purchase intention, extended offers may substitute …