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Search: subject:"customer-centric structure"
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Beziehungsmarketing
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Relationship marketing
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Customer-centric structure
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Firm performance
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Unternehmenserfolg
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Customer satisfaction
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Financial performance
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Value capture
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Vertriebsweg
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competitive environment
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coordinating cost
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customer-centric structure
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Lee, Ju-Yeon
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Palmatier, Robert W.
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Henderson, Conor M.
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Kozlenkova, Irina V.
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Lam, Son K.
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Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
2
Effect of
customer-centric
structure
on long-term financial performance
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Henderson, Conor M.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
Saved in:
3
Structural marketing : using organizational structure to achieve marketing objectives
Lee, Ju-Yeon
;
Kozlenkova, Irina V.
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 73-99
Persistent link: https://www.econbiz.de/10010489557
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