Effect of customer-centric structure on long-term financial performance
Year of publication: |
2015
|
---|---|
Authors: | Lee, Ju-Yeon ; Sridhar, Shrihari ; Henderson, Conor M. ; Palmatier, Robert W. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 2, p. 250-268
|
Subject: | customer-centric structure | customer satisfaction | coordinating cost | competitive environment | financial performance | Unternehmenserfolg | Firm performance | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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