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Search: subject:"customer-generated content"
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Co-creation
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Journal of electronic commerce research : JECR
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Journal of travel and tourism marketing
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Do tourists' personality traits moderate the relationship between social media content sharing and destination involvement?
Dedeoğlu, Bekir Bora
;
Okumus, Fevzi
;
Yi, Xiaoli
;
Jin, …
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 612-626
Persistent link: https://www.econbiz.de/10012179447
Saved in:
2
Social embeddedness and
customer-generated
content
: the moderation effect of employee participation
Li, Guoxin
;
Yang, Xue
;
Xu, Wei
;
Zhu, Yingqiu
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 245-253
Persistent link: https://www.econbiz.de/10011746761
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