Fedushko, Solomiia; Ustyianovych, Taras - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 1, pp. 1-21
Cohort analysis is a new practical method for e-commerce customers' research, trends in their behavior, and experience … performance and used for infrastructure monitoring. Obtained insights on e-commerce customers' awareness and loyalty levels show … view are analyzed and augment the user-experience understanding to strengthen customers' relationships in e-commerce. …