Niche based relational capability to increase salespeople performance in small and medium enterprises
Year of publication: |
2022
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Authors: | Udayana, Ida Bagus Nyoman |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 23.2022, 1, p. 141-153
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Subject: | adaptive selling behavioral | customers' trust orientation | niche based relational capability | salesperson expertise | salesperson's performance | KMU | SME | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Performance-Messung | Performance measurement | Dynamische Kompetenzen | Dynamic capabilities |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2022.13012 [DOI] |
Classification: | D4 - Market Structure and Pricing ; K2 - Regulation and Business Law ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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