Yildiz, Bülent; Çiğdem, Şemsettin; … - In: Journal of business economics and management 25 (2024) 1, pp. 66-84
become more pervasive, many businesses in the manufacturing sector have begun to tap into the potential of big data analytics … strategically utilizing big data analytics to uncover profound insights that have the potential to significantly enhance their … capabilities in product innovation. This research delves into communication's role as a go-between for big data analytics and …