Heerde, H.J. van; Helsen, K.; Dekimpe, M.G. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
thereof) apply.
Key words: Brand Management, Error-Correction Models, Time-Varying Parameters, Time-Series
Models, Missing-Data … Problems, Gibbs Sampling Methods
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1. INTRODUCTION
Most market-oriented firms allocate huge resources to build their brands …