The Impact of a Product-Harm Crisis on Marketing Effectiveness
Year of publication: |
2007
|
---|---|
Authors: | Heerde, Harald Van ; Helsen, Kristiaan ; Dekimpe, Marnik G. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 2, p. 230-245
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | brand management | product recalls | brand equity | marketing and public policy | error-correction models | time-varying parameters | time-series models | missing-data problems | Gibbs sampling methods |
-
Heerde, H.J. van, (2005)
-
van Heerde, van Heerde, H.J., (2005)
-
Post-recall stock market signals : the impact of ad spending on sales performance
Huang, Jianping, (2021)
- More ...
-
Weathering product-harm crises
Cleeren, Kathleen, (2006)
-
Weathering product-harm crises
Cleeren, Kathleen, (2008)
-
International entry strategies
Gielens, Katrijn, (2012)
- More ...