Gidlöf, Kerstin; Wallin, Annika; Holmqvist, Kenneth; … - In: Journal of Consumer Policy 36 (2013) 4, pp. 389-402
Misleading information and unfair commercial practices have to be viewed against the background of what consumers otherwise do, i.e., what their purchase decisions look like when no misleading information or no unfair commercial practices are in place. This article provides some of this...