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Search: subject:"destination brand trust"
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Brand management
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Consumer behaviour
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Destinationsmanagement
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Markenführung
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Tourism marketing
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Tourismusmarketing
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destination brand trust
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Beziehungsmarketing
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Brand image
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Celebrity endorsement
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attitude toward the ad
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attitude toward the destination
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brand equity
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brand identification
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brand self-congruence
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celebrity endorsement
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destination brand love
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destination brand loyalty
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match-up hypothesis
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
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2
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
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