Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Year of publication: |
2024
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Authors: | Zhang, Hui ; Xu, Honggang |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 3, p. 565-587
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Subject: | destination brand love | celebrity endorsement | match-up hypothesis | destination brand trust | attitude toward the ad | attitude toward the destination | Celebrity-Werbung | Celebrity endorsement | Destinationsmanagement | Destination management | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Werbewirkung | Advertising effects | Emotion | Meinung | Opinion | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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