Wirtz, Bernd W. - 2024 - Second edition
-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic … Business Strategy -- 16. Digital Transformation and Digital Organization -- 17. Digital Marketing and Electronic Commerce -- 18 … Ecosystem, Disintermediation and Disruption -- 13. B2C Digital Business Models -- 14. Digital B2B Business Models -- 15. Digital …