Search Results - subject:"digital marketing capabilities"

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Zahara, Zakiyah; Santi, Ira Nuriya - In: Cogent Business & Management 10 (2023) 2, pp. 1-18

entrepreneurial marketing through digital marketing capabilities on marketing performance in Palu, Indonesia. The population in the … have positive and significant effects on digital marketing capabilities and on marketing performance. Furthermore, digital … marketing capabilities have a positive and significant effect on marketing performance. However, digital marketing is less …

Persistent link: https://www.econbiz.de/10014527677

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Zahara, Zakiyah; Ikhsan; Santi, Ira Nuriya; Farid - In: Cogent business & management 10 (2023) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10014505086

The value relevance of digital marketing capabilities to firm performance

Homburg, Christian; Wielgos, Dominik - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 666-688

Persistent link: https://www.econbiz.de/10013389223

The impact of digital marketing success on customer loyalty

Anber Abraheem Shlash Mohammad - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 103-113

Persistent link: https://www.econbiz.de/10013490953

Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach

Ravat, Ludivine; Hemonnet-Goujot, Aurélie; … - In: Industrial marketing management : the international … 118 (2024), pp. 110-125

Persistent link: https://www.econbiz.de/10014531705