Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 341-352
marketing departments, with particular emphasis on the importance of using digital marketing channels on the example of cultural … which digital marketing channels are being used for the scope of promotion in the listed cultural institutions. Furthermore … marketing channels has led to an increase in the number of visitors to cultural institutions. …