Domains of digital marketing channels in the sharing economy
Year of publication: |
January-June 2017
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Authors: | Key, Thomas Martin |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 24.2017, 1/2, p. 27-38
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Subject: | branded-mobile applications | digital marketing channels | digital marketing channel strategy | search engine marketing | sharing economy | social media | United States | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Share Economy | Sharing economy | Social Web | Social web |
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