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Search: subject:"digital mobile telephony technologies"
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Bottom of pyramid
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Consumer behaviour
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Journal of international consumer marketing
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An investigation of bottom of pyramid consumers' motivation for participating in value co-creation
Chikweche, Tendai
;
Shindi, Jimmy
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 394-412
Persistent link: https://www.econbiz.de/10013361577
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