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Search: subject:"domestic brand"
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Consumer behaviour
5
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5
domestic brand
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Brand image
3
Markenimage
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foreign brand
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Consumer ethnocentrism
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Jugendliche
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National culture
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Nationalkultur
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Romania
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Rumänien
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Youth
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brand credibility
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cultural sensitivity
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direct research
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preferences
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purchase intention
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reasons
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Advertising effects
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Auslandsinvestition
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Automotive industry
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Comparative advertising
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Credibility
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Foreign investment
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Kfz-Industrie
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US automobile industry employment
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USA
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United States
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Vergleichende Werbung
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Werbewirkung
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consumer behaviour
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consumer ethnocentrism
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foreign versus domestic brand ownership
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multivariate analysis of covariance (MANCOVA)
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Purmono, Bintoro Bagus
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Rahmawati, Rahmawati
2
Ramadania, Ramadania
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Rosyadi, Rosyadi
2
Suh, Jaebeom
2
Timiras, Laura Catalina
2
Aghdaie, Fathollah Amiri
1
Eppler, Dianne B.
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Foxx, William
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Kazemi, Ali
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Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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Cogent Business & Management
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Cogent business & management
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International journal of productivity and quality management : IJPQM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics
Ramadania, Ramadania
;
Suh, Jaebeom
;
Rosyadi, Rosyadi
; …
- In:
Cogent Business & Management
10
(
2023
)
2
,
pp. 1-15
domestic brands. Brand credibility and consumer ethnocentrism were found to have a positive effect on
domestic
brand
purchase …
Persistent link: https://www.econbiz.de/10014527624
Saved in:
2
Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics
Ramadania, Ramadania
;
Suh, Jaebeom
;
Rosyadi, Rosyadi
; …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-15
domestic brands. Brand credibility and consumer ethnocentrism were found to have a positive effect on
domestic
brand
purchase …
Persistent link: https://www.econbiz.de/10014503339
Saved in:
3
The influence of psychological factors on customers information search behaviour
Aghdaie, Fathollah Amiri
;
Kazemi, Ali
;
Mahdavinia, …
- In:
International journal of productivity and quality …
33
(
2021
)
3
,
pp. 420-434
Persistent link: https://www.econbiz.de/10012613524
Saved in:
4
Preferences of youth in relation to the origin of brands - romanian and foreign - and its main motivation
Timiras, Laura Catalina
- In:
Studies and scientific researches / Faculty of Economic …
23
(
2016
),
pp. 69-74
Persistent link: https://www.econbiz.de/10011800395
Saved in:
5
Romanian brand notoriety among young people
Timiras, Laura Catalina
- In:
Studies and scientific researches / Faculty of Economic …
23
(
2016
),
pp. 75-81
Persistent link: https://www.econbiz.de/10011800396
Saved in:
6
The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus
domest...
Neese, William T.
;
Foxx, William
;
Eppler, Dianne B.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 114-128
Persistent link: https://www.econbiz.de/10012257887
Saved in:
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