Brenes, Esteban R.; Ciravegna, Luciano; Montoya, Daniel - In: Journal of Business Research 68 (2015) 2, pp. 216-224
This case describes how Super Selectos, a local food retail chain from El Salvador, succeeds in competing against Walmart, the number one food retailer in the world. The case's structure facilitates a discussion of competitive strategy and positioning in the food retail industry in emerging...