Super selectos : winning the war against multinational retail chains
Year of publication: |
2015
|
---|---|
Authors: | Brenes, Esteban R. ; Ciravegna, Luciano ; Montoya, Daniel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 2, p. 216-224
|
Subject: | Food retail | Business strategy | Emerging economies | Domestic companies | MNCs | Multinationales Unternehmen | Transnational corporation | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Schwellenländer | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Handelskette | Retail chain | Internationaler Markteintritt | International market entry |
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