-to-business interactions in the context of emerging economies. We compare two estimation models - one based on a dyadic approach and another … based on a non-dyadic approach. We estimate these two models and compare their results to see which one is more suitable to … estimation models. This study shows that the estimation model based on a dyadic approach has a better model fit than the model …

will investigate both parties of the service encounter (customers and frontline employees). A dyadic approach will help to …

The Process of War indicate that multilateral conflict processes are most probably misspecified by a dyadic approach. We … some areas for our colleagues to consider before adopting a dyadic approach in their own research. …