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Dyadic operationalization in business relationships : the empirical example of marketing-purchasing collaboration
Ashnai, Bahar
;
Smirnova, Maria
;
Henneberg, Stephan
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012196260
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