Foroudi, Pantea; Montes, Elisa - In: The Bottom Line 30 (2017) 3, pp. 201-215
corporate e-communication. Design/methodology/approach This research model was designed based on previous studies on corporate … logo, its antecedents on e-communication, corporate image and corporate reputation. Online survey was conducted for … account previous corporate constructs theories, the authors propose a new conceptual framework to explain how corporate e-communication …