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The effect of Electronic Word of Mouth (eWOM) on purchase intention on Korean cosmetic products in the Mongolian market
Lkhaasuren, Mendbayar
;
Nam, Kyung-Doo
- In:
Journal of international trade & commerce
14
(
2018
)
4
,
pp. 161-175
Persistent link: https://www.econbiz.de/10011949434
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