The effect of Electronic Word of Mouth (eWOM) on purchase intention on Korean cosmetic products in the Mongolian market
Year of publication: |
August 2018
|
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Authors: | Lkhaasuren, Mendbayar ; Nam, Kyung-Doo |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 14.2018, 4, p. 161-175
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Subject: | eWOM Credibility | eWOM Quality | eWOM Quantity | Purchase Intention | Virales Marketing | Viral marketing | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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