Mohamed Sadom, Nur Zulaikha; Quoquab, Farzana; … - In: International Journal of Tourism Cities 8 (2020) 1, pp. 260-285
, this study aims to examine the effect of green marketing strategies (eco-labelling and environmental advertising) and hotel … results of this study revealed that environmental advertising and eco-labelling, directly and indirectly, affect frugality … effect of green attitude in the relationship between green marketing strategies (eco-labelling and environmental advertising …