Less is more: the role of frugality in the Malaysian hotel industry
Year of publication: |
2020
|
---|---|
Authors: | Mohamed Sadom, Nur Zulaikha ; Quoquab, Farzana ; Mohammad, Jihad ; Hussin, Nazimah |
Published in: |
International Journal of Tourism Cities. - Emerald Publishing Limited, ISSN 2056-5607, ZDB-ID 2814780-7. - Vol. 8.2020, 1, p. 260-285
|
Publisher: |
Emerald Publishing Limited |
Subject: | Frugality | Green attitude | Eco-labelling | Environmental advertising | Stimulus-organism-response theory | Malaysian hotel industry |
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