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consumer purchase journey
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deep learning
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economic impact of text
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Large-scale cross-category analysis of consumer review content on sales conversion leveraging deep learning
Liu, Xiao
;
Lee, Dokyun
;
Srinivasan, Kannan
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 918-943
Persistent link: https://www.econbiz.de/10012177738
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