Search Results - subject:"empirical IO"

Brand building to deter entry and its impact on brand value

Bar, Ron N.; Haviv, Avery - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5418-5438

Persistent link: https://www.econbiz.de/10014392930

Measuring competition for attention in social media : national women's soccer league players on Twitter

Rossi, Federico; Rubera, Gaia - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1147-1168

Persistent link: https://www.econbiz.de/10012796472

Umbrella branding in pharmaceutical markets

Suppliet, Moritz - 2017

Persistent link: https://www.econbiz.de/10011734578

Value of aggregators

Akca, Selin; Rao, Anita - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 893-922

Persistent link: https://www.econbiz.de/10012305114

Strategic research and development investment decisions in the pharmaceutical industry

Rao, Anita - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 564-586

Persistent link: https://www.econbiz.de/10012294686

The impact of hospital advertising on patient demand and health outcomes

Kim, Tongil TI; Kc, Diwas Singh - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 612-635

Persistent link: https://www.econbiz.de/10012294688

Identifying Industry Margins with Unobserved Price Constraints: Structural Estimation on Pharmaceuticals

Dubois, Pierre; Lasio, Laura - Institut d'Économie Industrielle (IDEI), Toulouse … - 2014

We provide a method allowing identification of margins in an oligopoly price competition game when prices may not be freely chosen in some markets, for example due to regulation. We use our identification strategy to study the effects of regulatory constraints in the pharmaceutical industry. We...

Persistent link: https://www.econbiz.de/10010898239

Identifying Industry Margins with Unobserved Price Constraints: Structural Estimation on Pharmaceuticals

Dubois, Pierre; Lasio, Laura - Toulouse School of Economics (TSE) - 2014

Persistent link: https://www.econbiz.de/10010760344

The effects of price regulation of pharmaceutical industry margins: A structural estimation for anti-ulcer drugs in France.

Dubois, Pierre; Lasio, Laura - Department of Economics and Related Studies, University … - 2012

The objective of this paper is to study the effects of price regulation on competition in the pharmaceutical industry. We provide a method allowing to identify margins in an oligopoly price competition game even when prices may not be freely chosen by Â…firms. We use our identiÂ…cation...

Persistent link: https://www.econbiz.de/10010602584

Measuring and understanding brand value in a dynamic model of brand management

Borkovsky, Ron N.; Goldfarb, Avi; Haviv, Avery M.; … - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 471-499

Persistent link: https://www.econbiz.de/10011744809