Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"endorsement effectiveness"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
4
Werbewirkung
4
Brand image
3
Celebrity endorsement
3
Celebrity-Werbung
3
Markenimage
3
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
Virtual influencer
2
Athletes
1
Beziehungsmarketing
1
Brand endorsement effectiveness
1
Brand management
1
Celebrity endorsement effectiveness
1
Destination attachment
1
Destination management
1
Destination marketing
1
Destination personality
1
Destinationsmanagement
1
Embedded endorsements
1
Emotion
1
Emotional engagement
1
Endorsement effectiveness
1
Frauen
1
Gender
1
Geschlecht
1
Holiday behaviour
1
Markenführung
1
Mind perception theory
1
Parasocial relationship
1
Perceived credibility
1
Perceived crowding
1
Perception
1
Post modality
1
Relationship marketing
1
Sensory cue
1
Sportler
1
Tourism
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Lei, Yueqiu
2
Li, Huajun
2
Qi, Zhou
2
Fink, Janet S.
1
Hong, Yuan
1
Li, Bin
1
Malik, Garima
1
Moharana, Tapas Ranjan
1
Mudrick, Michael T.
1
Parker, Heidi M.
1
Pradhan, Debasis
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
2
Journal of destination marketing & management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mere copycat? : the effects of human versus human-like virtual influencers on brand
endorsement
effectiveness
: a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
2
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and...
Pradhan, Debasis
;
Moharana, Tapas Ranjan
;
Malik, Garima
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014285166
Saved in:
3
Can you sense without being human? : comparing virtual and human influencers
endorsement
effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
4
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
