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Search: subject:"endorser"
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Advertising effects
44
Werbewirkung
44
Celebrity endorsement
38
Celebrity-Werbung
38
Consumer behaviour
37
Konsumentenverhalten
37
Brand image
28
Markenimage
28
Brand management
26
Markenführung
26
Brand
16
Markenartikel
16
Credibility
15
Glaubwürdigkeit
15
Advertising
14
Werbung
14
Internet marketing
13
Online-Marketing
13
Social Web
13
Social web
13
Athletes
9
Sportler
9
Celebrity endorser
8
endorser
8
advertising
7
purchase intention
7
Endorser
6
celebrity endorsement
6
celebrity endorser
6
Beziehungsmarketing
4
Relationship marketing
4
Tourism marketing
4
Tourismusmarketing
4
attractiveness
4
endorser credibility
4
China
3
Corporate reputation
3
Destination management
3
Destinationsmanagement
3
Ethnic group
3
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Article
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English
63
Undetermined
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Wang, Shuman
3
Bauer, Brittney C.
2
Carlson, Brad D.
2
Donavan, D. Todd
2
Dwivedi, Abhishek
2
Johnson, Lester W.
2
Kim, Kyung Hoon
2
Lee, Yu-Hao
2
McDonald, Robert E.
2
Moon, Hakil
2
Yuan, Chunlin
2
Adaval, Rashmi
1
Alodin, Yasmin
1
Arimbi, Intan R.
1
Arnold, Mark J.
1
Arora, Nilesh
1
Asgari, Omid
1
Azimzadeh, Seyed Morteza
1
Bartsch, Fabian
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Borges, Adilson
1
Breberina, Jovica
1
Breuer, Christoph
1
Brison, Natasha T.
1
Burnasheva, Regina
1
CATLI, Ozlem
1
COMIATI, Raluca
1
COMIATI, Raluca BABUT
1
Chang, Jung-Hua
1
Chen, Huan
1
Chen, Jyun-Yu
1
Chen, Kuan-Ju
1
Chin, Phaik Nie
1
Chiosa, Raluca
1
Choi, Yung Kyun
1
Deitz, George D.
1
DelVecchio, Devon
1
Deska, Jason C.
1
Doan Viet Phuong Nguyen
1
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International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of marketing communications
5
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management and Marketing Journal
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Advances in management & applied economics
1
Annals - Economy Series
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Electronic commerce research
1
EuroEconomica
1
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Sociotechnology and Knowledge Development (IJSKD)
1
International Review of Management and Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of destination marketing & management
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel and tourism marketing
1
Marketing Letters
1
The journal of consumer marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management perspectives : TMP
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
62
RePEc
6
Other ZBW resources
1
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1
The interaction effect of
endorser
type and destination stereotype on destination evaluation
Li, Fangxuan
;
Zhou, Zhiqun
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 878-893
Persistent link: https://www.econbiz.de/10014513597
Saved in:
2
An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
3
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
4
The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri
;
Rahayu, Mintarti
;
Hapsari, …
-
2022
Persistent link: https://www.econbiz.de/10013398015
Saved in:
5
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
6
Virtually authentic : examining the match-up hypothesis between human vs virtual influencers and product types
Liu, Fanjue
;
Lee, Yu-Hao
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 287-299
Persistent link: https://www.econbiz.de/10014486343
Saved in:
7
The role of celebrity
endorser
toward brand attitude and purchase intention : a study from Indonesia
Putri, Riyana
;
Roostika, Ratna
-
2021
Persistent link: https://www.econbiz.de/10012802868
Saved in:
8
Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
9
The impact of livestream on the customer's buying intention in an emerging economy : the case of products endorsed by celebrity
Thanh-Binh Phung
;
Hoang Nguyen Dai
;
Doan Viet Phuong Nguyen
- In:
International journal of business and emerging markets …
15
(
2023
)
4
,
pp. 346-379
Persistent link: https://www.econbiz.de/10014435556
Saved in:
10
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
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