The role of celebrity endorser toward brand attitude and purchase intention : a study from Indonesia
Riyana Putri, Ratna Roostika
Year of publication: |
2021
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Authors: | Putri, Riyana ; Roostika, Ratna |
Subject: | Celebrity | Endorser | Trustworthiness | expertise | attractiveness | Brand Attitude | Indonesien | Indonesia | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand |
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