The purpose of this study was to determine and analyze the influence of the variable destination image, tourist facilities, and experiential marketing on visitor satisfaction at Cangkuang Temple. The independent variables of this study are destination image (X1), tourist facilities (X2), and...

This article will explore the sustainability of events and festivals on tourism activities held in Cirebon, Indonésia. The city, known as the ‘City of Guardians’, is very popular with religious tourism destinations that are branded for tourism products. Events and festivals that are held on...

Purpose: The purpose of this study is to understand the competition among international conference cities in South Korea by applying the theory, which is useful for understanding the relationships among individual (industry) groups competing for limited resources. Design/methodology/approach: In...

This article studies the mid-September 2019 stress in U.S. money markets: On September 16 and 17, unsecured and secured funding rates spiked, and on September 17, the effective federal funds rate broke the ceiling of the Federal Open Market Committee (FOMC) target range. We highlight two factors...

Purpose: This study examined the MICE Industry as an exchange and cooperation object to break through the inter-Korean relations in the crisis phase. Design/methodology/approach: This study conducted exploratory research applying grounded theory, a qualitative research method that builds a...

Purpose: This study aims to analyze the efficiency of performance of exhibitors in overseas trade shows and identify the causes of inefficiency and differences according to their characteristics. Design/methodology/approach: This study employed a theoretical approach based on a literature...

Consumer needs change over time as a result of the fast-paced advancement in technology and the induction of the Internet, expansion that leads to a difficulty for brands to adapt their marketing promotion strategy and trying to remain innovative and effective at meeting their consumers’...