Lin, Tom M.Y; Lu, Kuan‐Yi; Wu, Jia‐Jhou - In: Journal of Research in Interactive Marketing 6 (2012) 1, pp. 7-26
Purpose – Electronic word of mouth (eWOM) is a considerably influential factor for consumers to search for product … consumption‐related experiences. Yet, prior eWOM studies focused primarily on the verbal information of eWOM. Few studies have … paid sufficient attention to the effects of visual information in eWOM communication. The purpose of this paper, therefore …
