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Search: subject:"extension brands"
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Amazon.com
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brand evaluation
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brand familiarity
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brand offering
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brand preference
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consumer preference
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International Journal of Trade and Global Markets
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Consumer's brand preference over cyber brand and extension brand
Amelia, Amelia
- In:
International Journal of Trade and Global Markets
7
(
2014
)
3
,
pp. 175-189
this research were cyber and
extension
brands
from online book stores. Amazon.com is selected for the cyber brand and …
Persistent link: https://www.econbiz.de/10010944911
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