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Search: subject:"fashion film"
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Fashion
4
Film industry
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Brand management
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3
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3
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3
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Fashion film
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Fashion film type
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Kino
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Kulturgüter
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Diaz Soloaga, Paloma
1
García, Alfonso de la Quintana
1
Im, Hyunjoo
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Lee, Garim
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Lim, Heejin An
1
Muñoz Dominguez, Gemma
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Journal of global fashion marketing : JGfM
3
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
4
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The evolution of journalists' style in the cinema in Spain : from the Historias de la radio to Spotlight
García, Alfonso de la Quintana
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10014373501
Saved in:
2
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
3
Change in brand attitude depending on
fashion
film
type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
4
The strengths of
fashion
film
series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
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