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Search: subject:"firm reputation in BTB"
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Battaglia, Loretta
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
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