Marie Doherty, Anne; Chen, Xiaomin; Alexander, Nicholas - In: European Journal of Marketing 48 (2014) 9/10, pp. 1664-1689
Purpose – The purpose of this study is to explore the franchise relationship in China, focusing on the relational … how the relational constructs of power, control, support and conflict are manifest in the franchise relationship in China … franchise relationship. Practical implications – The study offers insights for franchisors and franchisees considering franchise …