Lal, Rajiv; Bell, David - In: Quantitative Marketing and Economics 1 (2003) 2, pp. 179-202
Frequent shopper programs are becoming ubiquitous in retailing. Retailers seem unsure however about whether these … loyal customers. In this way our findings are inconsistent with existing theories about how frequent shopper programs are … suggests that frequent shopper programs may be unprofitable if they eliminate all cherry picking. This may explain why some …